Children Savor Live Concert from Promasidor

L-R: CEO Balmoral International and promoter of the concert, Adejare Adegbenro   ;

one of the characters of the Little Big Club Concert Bob the Builder

and Managing Director of Promasidor Mr. Keth Richards

More than two hundred children from different motherless homes in Lagos got a chance of a lifetime at the weekend when they were given the opportunity like their counterparts in privileged homes to watch the Little Big Club concert, a show sponsored by Promasidor Nigeria Limited in partnership with Balmoral International Limited.

Apart from the free ticket that the orphans were given to be part of the show, Promasidor also conveyed the children from various locations in vehicles to a beach side marquee venue of the wonderful event.

According to the Brand Manager Cowbell Chocolate and Amila, (two of the Promasidor brands co-sponsoring the event), Biodun Ajiborode, the company extended this gesture to the motherless children because it believed that many of these children might not have the privilege of a premium show like it in their entire lifetime.

“Every festive season, Promasidor has a culture of giving motherless children a rare treat in several parts of the country. The Little Big Club show is part of the Easter celebration.  We note that children in the orphanages may not be able to afford the prize of the ticket for the show because of the premium nature of the ticket and the classy nature of the event.

“We also believe that the experience they gained at the show may have a great impact on their lives. So, we brought them to come and see it even before some of those who can afford the ticket will see it,” he said.

The Little Big Club Concert is a live music concert of singing, dancing and drama featuring comic characters like fireman Sam, Bob the Builder, Angelina Ballerina, Alice and Pingu, the large penguin. The team’s tour of Nigeria was sponsored by Promasidor for the entertainment of children in the festive season of Easter in conjunction with Balmoral International.

The managing director of Promasidor, Keith Richards said he considered the company’s partnership with Balmoral and HIT as a great privilege to bring joy into the lives of children in Nigeria who have been enjoying the Promasidor brands of Cowbell Choco, Cowbell flavoured drink and Amilla. He challenged the children present at the event to enjoy themselves as they were all served free cups of chilled Cowbell Choco drink and pop-corn.

The Little Big Club concert is the brainchild of HIT Entertainment, one of the world's top children's entertainment producers with lines of business spanning television, video and movie production, content distribution, and live children fun events. The company has gained popularity among children around the world.