Promasidor Receives Award of Excellence



Left: Promasidor Nigeria Limited recently received Award of Excellence from University College Hospital (UCH), Ibadan. Picture shows Mr. Stephen Opayemi, General Manager Logistics of Promasidor and Prof. T. O. Alonge, Chief Medical Director of UCH at the event.

Loya Wins Brand Revitalisation Award

 Loya milk, a brand of Promasidor Nigeria Limited, has won the Brand Revitalisation Award in the 2011 Advertisers’ Association of Nigeria (ADVAN) Awards for Marketing Excellence.

L - R: Dr. Obinna Anyalebechi, Dairy Category Manager of Promasidor; Chief Edem Duke, Minister of Tourism, Culture and National Orientation and Mr. Kola Oyeyemi, ADVAN President during the presentation of 2011 Brand Revitalization Award to Loya Milk, a brand of Promasidor Nigeria Limited at the ADVAN Awards for Marketing Excellence held recently in Lagos.

The brand was adjudged the winner at the weekend in Lagos by a panel of judges put together by ADVAN to appraise entries for various categories of the awards.

Other brands that competed with Loya milk for the coveted prize are Ribena, Lucozade, Maltina, Yo Yogurt, Nunu and Harp.

The Loya milk recognition is coming on the heels of its on-going “Win Cash with Loya” promo, which is being done to reward and excite its teeming consumers across the country.

Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

Chief Keith Richards, managing director of Promasidor said the launch of “Win Cash with Loya Promotion,” is another way to demonstrate Promasidor’s prowess as an innovative, as this is first of kind in the dairy category.

Mr. Kachi Onubogu, general manager of Promasidor said the objectives of the promo were to reward loyal consumers of the brand as well as create fun and excitement around it.

Loya premium is full cream milk powder manufactured by Promasidor Nigeria Limited –a foremost multinational foods company. Loya premium milk is very rich, truly creamy and extremely tasty. It was first introduced into the Nigerian market in May 2004.

At launch, it contained a rich cocktail of 28 essential vitamins and minerals necessary for healthy growth and general wellness. In October 2010, Loya Premium Milk was re-fortified and re-launched into the Nigeria market.

This relaunch was purely aimed at further increasing the nutritional status of our teeming consumers, primarily by exploring better ways of delivering optimal levels of calcium to our consumers.

The emphasis on calcium was driven by research findings that revealed the following amazing cardinal truths.

One, that calcium is the most abundant mineral in the body and 99 per cent of it is stored in the bones and teeth while remaining one per cent is stored in the body’s tissues and intercellular fluid.

Two, women require more calcium during and after pregnancy and also children require generous amounts of calcium in their diet- because it is essential for healthy growth.

Research has also shown that diets in West Africa generally contain relatively low amount of calcium as the mean dietary calcium intakes for urban men and women in northern Nigeria (based on a recent dietary study) were 551 and 447 mg/day respectively, which is lower than the recommended dietary intakes of 1000mg/day for adults.

In addition to low-calcium diets, many populations in sub-Sahara Africa place a heavy reliance on cereal staples, which contain oxalates and other divalent metal cation chelators that decrease the bioavailability of calcium.

Promasidor’s Brands Sweep Awards at ADVAN 2011

Two major brands of Promasidor Nigeria Limited, a fast moving consumer goods company, (FMCG) have won several awards at the 2011 Advertisers’ Association of Nigeria Marketing Excellence Awards.

The brands - Cowbell Milk and Loya milk, clinched the Overall Marketing Excellence Award and the Brand Revitalisation Award respectively on Saturday, November 19, 2011 at Oriental Hotels in Lagos.

The Cowbell brand was also adjudged winner in the food and beverages industry category and also emerged second position in the Campaign of the Year-TV category with its Cowbell milk Oyoyoyoyoyo marketing campaign.

Cowbell won based on the evaluation of the panel of judges put together by ADVAN to appraise entries from various aspects of industry categories which submitted entries for the awards while Loya Milk, another brand of the company won the Brand Revitalisation Award because of its HiCal reformulation and it’s on-going N50 million cash promo while Cowbell was adjudged overall winner.

Mr. Kola Oyeyemi, president of ADVAN said the awards were to celebrate the marketing communication industry in Nigeria and make it what the industry should look up to every year.

He said it would be an  excellent night that would be filled excellent surprises.

Dr. Obinna Anyalebechi, Dairy Category Manager in the company of Mr. Andrew Enahoro, Head of Legal and Public Relations both of Promasidor Nigeria received the award among other senior officials of the company and commended the organizers.

Enahoro said the company has been doing so much to sustain the brand in the market despite the intense competition in the industry, adding that going forward; the company will continue to invest in it in a bid to sustain its market leadership as well as increase its market share.

Cowbell milk, which is often regarded as ‘Our Milk’ has become synonymous with quality and value. The company’s vision of providing quality, affordable milk powder to the people of Africa has led it to be Africa’s number one brand in small sachets.

Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and   distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.

It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink.

The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.

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Inauguration of ‘P&G’s Safeguard soap’ manufacturing plant



Deeprak Kacher, Managing Director New Homes Products Limited presenting a gift to Dimitri Panayotopoulos, P&G Vice Chair Global Business Units at the recent inauguration of ‘P&G’s Safeguard soap’ manufacturing plant at New Home Products Industries Limited, Matori, in Lagos recently.

(R) Dimitri Panayotopoulos, P&G Vice Chair Global Business Unit showcasing samples Safeguard soap received from Deeprak Kacher Managing Director New Homes Products Limited at recent inauguration of ‘P&G’s Safeguard soap’ manufacturing plant at New Home Products Industries Limited, Matori, Lagos recently.

Starcomms Introduces Please Call Me Service

Starcomms Plc, Nigeria’s leading Code Division Multiple Access (CDMA) operator in the telecommunication industry, has launched ‘Please call me’ service in Nigeria, in partnership with Starscriber Corporation, the leading global provider of enhanced ‘Please call me’ services.

Starscriber is an intellectual property and telecom solutions’ company, based in the U.S with offices in Canada and South America offering enhanced “Please call me” services.

This service enables subscribers to send free enhanced “Please call me” messages to other Starcomms mobiles as well as to other network subscribers. It also allows mobile users, with and without credit, to quickly and easily request call backs. Consumers only need to place a call and then end it immediately to use the service. This removes the need for consumers to memorize or input complicated dialing sequences on their mobile phones.

“We are proud to be the first operator in Nigeria to offer enhanced ‘Please call me’ services from Starscriber,” stated Logan Pather, CEO of Starcomms.  “As an innovator in the market, we recognize the need to give our subscribers what they demand – new services which enable them to communicate more quickly and with greater ease.”

Ryan Jones, CEO of Strascriber noted that “the Nigerian market is a key target for Starscriber and for enhanced Please Call Me services. In partnership with Starcomms, we delivered on our promise to give consumers a fast and highly effective value added service while immediately generating new revenue streams for our operator partner.”

Starcomms has been at the forefront of bringing innovative services to its customers. The company has been adjudged since 2007 as the CDMA network of the year by top telecommunication industry watchers.

It is the leader in Nigeria in the provision of mobile data services and has received consistent recognitions and accolades for services in this space since //Ends

Indulge Wellness Award Dinner



L-R: Obinna Anyalebechi, Dairy Category Manager,  Andrew Enahoro, Head Legal and Public
Relations, both of Promasidor Nigeria Limited; Thelma Opoku-Abunyewa- Manager Logistics,  and
Kachi Onubogu, general manager, marketing all of Promasidor Nigeria Limited at the third
Indulge Wellness Award Dinner held in Lagos recently.

P&G Rated High in Labour, Health in Nigeria

Procter and Gamble (P&G) Nigeria, a leading consumer goods company, wins the award of the ‘Best Company in community involvement and development–Involving interventions covering the MDG’s (Child-Focused CSR)’ at the 2011 Social Enterprise Report and Awards ceremony (The SERA 2011) held in Lagos recently.

The company also emerged as one of the top three finalists for the categories of Best Company in Labour Practices and Best Company in Health. This year, the theme for the award ceremony was ‘Leading Change: Building Competitive and Green Brands’

According to TruContact, the organizers of the event, the objective of the awards is to promote corporate investment in the social development of Nigeria.

Speaking before the conferment of the award, Mr. Peter Ogudoro, president of the SERA awards jury explained that the award was conferred on the company based on their commitment to the society and also the originality of its works.

“A good number of those who will win awards tonight, we found that their works were original, impressive and also environment friendly. We are happy with their works and would like to encourage them that success is not a day thing but rather a growth that is constantly under construction especially in the fast racing world we live in today,” Ogudoro said.

Reacting to being presented the award, the Head of External Relations, Procter and Gamble, Nigeria, Patricia Obozuwa, said “We are honored to receive this award. This work is all about improving lives and we are very fortunate to work with strong partners - organizations such as Sponsor a Child, Society for Family Health and Adolescent Health and Information Projects (AHIP). Together, these organizations have implemented the excellent work that enabled us to win this award”.

The award ceremony which began with a cocktail session for all the invited guests, included the launch of the 2011 CSR Report and performances from some of Nigeria’s finest entertainers including Kenny Kore and pHisayo.  Among the guests were the Executive Governor of Edo State, Comrade Adams Oshiomhole who received the 2011 SERA Recognition Award, the Honourable, Minister of Information and communication, Labaran Maku and Chairman, Federal Inland Revenue Service (FIRS), Mrs. Ifueko Omoigui- Okauru.

P&G’s social responsibility program called Live, Learn and Thrive (LLT) focuses on the development of children of ages 0-13. With its ‘Always Care program’ Procter and Gamble provides feminine hygiene and puberty education to over 700,000 Nigerian girls every year. The company’s Pampers Baby Care Hospital Program and Mobile Clinics, touch the lives of 1.5 million young Nigerian mothers and their babies annually. ‘Building Futures’ program, a collaboration between P&G and non-profit organization ‘Sponsor a Child’ donates P&G products; Pampers diapers, Ariel detergent and PUR water purifier and provides learning facilities to orphanages across Nigeria. Procter and Gamble collaborates with non-profit organization, Society for Family Health on the ‘Safe Water for Nigerian Children’ program which has provided over 30 million litres of safe drinking water in Nigeria.

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its  portfolio of trusted, quality brands.  The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®.  With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.
Procter and Gamble in Nigeria
Established in 1992, P&G Nigeria is an important investor, manufacturer, technology transfer agent, employer and exporter.  P&G produces Ariel Detergent, Bonux Detergent, Pampers Disposable Diapers, Always Sanitary Pads and Vicks Throat Drops in Nigeria and employs over 3,000 direct and indirect employees through its general office in Lagos and manufacturing facilities in Ibadan. The company is now expanding across West Africa with a central business and production hub in Nigeria.

TPT WINS NIPR AWARD FOR "MOSTOUTSTANDING PR CAMPAIGN"

 TPT  International, Nigeria’s foremost Public Relations consulting firm has clinched the 2011 PR Golden Eagle Award for the most outstanding PR campaign.

The PR Golden Eagle Awards is organized annually by the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) to recognize and encourage outstanding PR Practitioners in Nigeria. The event took place on Friday October 21, 2011 at the Lagoon Restaurant Victoria Island, Lagos.

TPT was recognized chiefly for the excellent Crisis management campaign it handled for Milcow, a dairy brand from the stable of Rofico Nigeria Limited.

The Managing Director of TPT International, Mr Charles Igbinidu, who received the award on behalf of the company, expressed his appreciation to NIPR, stating that TPT will continue to work earnestly as a team to launch more outstanding campaigns.

“It is an honour for us to be recognised and awarded by the Nigerian Institute of Public Relations and it is a tribute to all of our hardworking staff.  This will serve as a push for us to keep doing our very best for all our clients and a strong impetus to us to keep our performance among the best”, Mr. Igbinidu added.

TPT International Ltd is a full-service public relations firm maintaining practice areas in Media relations, crisis management, Brand PR, corporate communications, lobbying, lifestyle, fashion, strategic counseling, Information communications technology, social media, entertainment etc.

The company started business in February 1998 with only one client and has since grown into the leading Public Relations solutions provider to top brands that spread across various sectors in Nigeria

Starcomms Reduces IDD to Saudi Arabia

Starcomms Plc, a leading operator in the telecommunications industry, has launched an international dialing promotion to help Muslim pilgrims stay in touch with their family and friends during the 2011 Hajj.

Mr. Logan Pather, Chief Executive Officer of the company said under this arrangement the call tariff to Saudi Arabia has been reduced to N24, adding that the promotion will run from now till the end of November 2011.

He said the company always like to identify with their customers during their respective festive periods.
For instance, last October, on the occasion of the 51st independence anniversary of Nigeria, Starcomms rolled out an independence offer to its teeming subscribers offering them a sleek Motorola W385 phone between 1st and 3rd of October 2011.

Pather who disclosed this in Lagos then added that existing subscribers of the network could be part of this offer by sending 51 SMS to 51 people in 51 hours.

Starcomms is a customer-focused company and is mindful of the needs of its customers and will always look for an opportunity to add more value to their lives. It has been at the forefront of bringing innovative services to its customers, and is the leader in Nigeria in the provision of mobile data services.

 The company has been adjudged, since 2007, the CDMA network of the year by top telecommunication industry watchers.

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Starcomms Offers Upgrade to Higher Data Service at 50 % Discount

Starcomms Plc, Nigeria’s leading Code Division Multiple Access (CDMA) operator in the telecommunication industry, is encouraging its existing customers with non functional 1x USB modems/PCIMCIA/Izap cards to upgrade to EVDO at a discount of 50 per cent of the cost of the hardware.

Customers EVDO, also known as Rev. B as well as Starcomms Izap-plus allows for  increased broadband data rates, improved network efficiencies reliability and high speed internet access for residential and business users.

Breakdown of the offer shows that the high speed EVDO modem goes for only N3, 000 as against N6, 500. Customers would have to subscribe to any of the plan that suits their pockets ranging from the Always On plan to the 50 hours plan.

The company noted that the offer would be valid while stock lasts.   

Mr. Logan Pather, chief executive officer of Starcomms said that by this offer we are committed to ensuring our data subscribers avail themselves of next generation internet modem that will facilitate super fast and amazing browsing experience. He further said that, retaining existing customers is at the heart of the business as they are the true ambassadors that can tell Nigerians of the better browsing experience they enjoy with Starcomms IZAP.

Starcomms is the leader in Nigeria in the provision of mobile data services and has received consistent recognitions and accolades for services in this space since 2007.

It has also been at the forefront of bringing innovative services to its customers. The company has been adjudged since 2007 as the CDMA network of the year by top telecommunication industry watchers.

‘Best Company in Community Involvement and Development’ Awards

R-L Nkechi Alli-Balogun and Clara Okoro TV Presenter Brand Watch; presenting the ‘Best Company in Community Involvement and Development’ Awards to Patricia Obozuwa, Head External Relations Manager, Procter and Gamble while Olatomiwa Akande Corporate Public Relations Manager, Procter and Gamble, looks on at the 5th installment of The Social Enterprise Report and Awards (SERAs) Awards held in Lagos recently.

L-R: Adebusola Opanubi, Regulatory Manager; Inemesit Nsimah, Brand Operations Group Manager; Olatomiwa Akande Corporate Public Relations Manager and Patricia Obozuwa, Head External Relations all of Procter and Gamble Nigeria in a pose with the ‘BestCompany in Community Involvement and Development’ award at the The Social Enterprise Report and Awards (SERAs) Awards held in Lagos recently.