Promasidor’s Brands Sweep Awards at ADVAN 2011

Two major brands of Promasidor Nigeria Limited, a fast moving consumer goods company, (FMCG) have won several awards at the 2011 Advertisers’ Association of Nigeria Marketing Excellence Awards.

The brands - Cowbell Milk and Loya milk, clinched the Overall Marketing Excellence Award and the Brand Revitalisation Award respectively on Saturday, November 19, 2011 at Oriental Hotels in Lagos.

The Cowbell brand was also adjudged winner in the food and beverages industry category and also emerged second position in the Campaign of the Year-TV category with its Cowbell milk Oyoyoyoyoyo marketing campaign.

Cowbell won based on the evaluation of the panel of judges put together by ADVAN to appraise entries from various aspects of industry categories which submitted entries for the awards while Loya Milk, another brand of the company won the Brand Revitalisation Award because of its HiCal reformulation and it’s on-going N50 million cash promo while Cowbell was adjudged overall winner.

Mr. Kola Oyeyemi, president of ADVAN said the awards were to celebrate the marketing communication industry in Nigeria and make it what the industry should look up to every year.

He said it would be an  excellent night that would be filled excellent surprises.

Dr. Obinna Anyalebechi, Dairy Category Manager in the company of Mr. Andrew Enahoro, Head of Legal and Public Relations both of Promasidor Nigeria received the award among other senior officials of the company and commended the organizers.

Enahoro said the company has been doing so much to sustain the brand in the market despite the intense competition in the industry, adding that going forward; the company will continue to invest in it in a bid to sustain its market leadership as well as increase its market share.

Cowbell milk, which is often regarded as ‘Our Milk’ has become synonymous with quality and value. The company’s vision of providing quality, affordable milk powder to the people of Africa has led it to be Africa’s number one brand in small sachets.

Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and   distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.

It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink.

The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.

        //Ends