Lagos, Nigeria; February 17, 2012: Starcomms Plc, Nigeria’s leading Code Division Multiple Access (CDMA) operator in the telecommunication industry, has launched an initiative that allows for more effective engagement of all its employees. It is tagged Starcomms Ambassador Programme.
Also the company has put in place a monthly recognition award for outstanding performance of its employees, as a way of rewarding and recognising their diligent efforts.
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| Starcomms recently organized monthly staff awards for some of its employees. Picture (Left) shows Mr. Logan Pather presenting a certificate to Tijani Abdullahi, one of the recipients for the month of January. |
The Ambassador Programme initiative, which is targeted at all members of staff especially the non-sales employees, allows for more competitive edge by motivating workers to promote the company’s wide variety of products and services within their circles of influences (family and friends).
Mr. Logan Pather, Starcomms CEO disclosed this recently in Lagos, remarking that one of the objectives of the programme is to encourage staffers of the company to become entrepreneurs and participate in or be responsible for the company’s sales.
Pather, while explaining the rationale for the initiative, affirmed that it is to improve the company’s bottom line among other things, and instill a sense of pride in the company’s employees as ambassadors.
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| Starcomms recently introduced Ambassador’s programme to reward its members of staff. This picture shows the first set of the ambassadors: From L-R (front row) are Chidi Ibeawuchi-Obialo; kemi Abdul; Yinka Bakre; Elizabeth Osumili; Oscar Osondu; Joy Onyemachi. |
Highlighting the benefits of this scheme, he said members of staff should avail themselves the opportunity of increasing their paycheck by earning attractive commissions for sales.
“This programme will afford our staffers the opportunity to increase their paycheck by earning attractive commissions for sales. It will also give them an idea of how they can make a difference to retaining, growing and attracting new customers. Additionally, it provides an excellent platform for product knowledge so they can answer basic questions about the company's product or service line,” Logan added.
In a related development, the company has also put in place, a monthly recognition award for outstanding performance of its employees, as a way of rewarding and recognising their diligent efforts.
According to Pather, when employees and their works are valued, their satisfaction and productivity rise and they are motivated to maintain or improve their good work, adding that, it is also an excellent strategy to raise morale and encourage higher levels of performance.
The staff recognition programme allows all employees to be eligible for recognition since the recognition supplies the specific information about what behaviors or actions are being rewarded and recognized.
Commenting on the workability of the programme, Pather maintained that the recognition is done on a monthly basis and members of staff are nominated by their supervisors and outstanding employees will receive a certificate from the company’s CEO.
He said “employee recognition is an acknowledgement of a person’s or team’s behavior, effort or business result that supports the organization’s goals and values, and which has clearly been beyond normal expectations. Starcomms recognizes the importance of this and has instituted a staff recognition programme that reinforces and rewards outstanding actions and behaviors of members of staff. When employees and their works are valued, their satisfaction and productivity rise, and they are motivated to maintain or improve their good work. It is also an excellent strategy to raise morale and encourage higher levels of performance.”
Starcomms has been at the forefront of bringing innovative services to its customers. The company has been adjudged since 2007 as the CDMA network of the year by top telecommunication industry watchers.
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