According to the Marketing Director of the company, Mr. Kachi Onubogu, these new variants are being introduced to offer consumers different choices and also add fun, excitement and refreshment to tea consumption.
“Our target consumers are becoming as health conscious as ever and rightly so. The flavour options are expected to provide the secondary need state requirement of fun, excitement and refreshment. Further to that, with our new offerings we are treating the consumers to a thrilling world of choices,” Onubogu added.
The new variants will offer consumers flavour quick infusion and high quality brew for their ideal brand of tea (Top Tea already delivers on these attributes). Other key attributes are convenience, good taste and flavour/aroma.
“At different consumption occasion, Top Tea has got a great deal to offer, you may do breakfast with regular black tea, reach for vitality during lunch with Top Tea Ginger flavour and indulge yourself with the Lemon/Lime flavour at dinner,” Onubogu stressed.
It will be recall that Top Tea was launched in April 1998 to satisfy consumers’ demand for high quality and high infusion rate tea. In 2009, Promasidor Nigeria took a strategic decision to reposition Top Tea as a more contemporary and trendier brand.
Promasidor is one of the leading multinationals in the fast moving consumer goods (FMCG) sector of the Nigerian economy producing quality consumer products.
It has achieved tremendous growth since 1993 when it commenced operations, and presently employs about 2,000 people across the country.
Promasidor holds a leading position in the Nigerian powdered milk market with its Cowbell Milk brand.
It sells its products in many neighbouring countries, including Benin, Niger, Chad and the Central African Republic.
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