NOC Lauds Promasidor’s Sponsorship of Team Nigeria to London 2012 Olympic Games

Lagos, Nigeria, April 27, 2012: The Nigeria Olympic Committee (NOC) has commended Promasidor Nigeria Limited, makers of Cowbell Milk, for sponsoring Team Nigeria to the London 2012 Olympic Games.

President of the NOC, Engineer Sani M. Ndansua made the commendation in Lagos yesterday at an event to celebrate 100 Days to the Olympic Games by the British Government and also to collect biometrics data of all accredited Nigerian athletes, officials and media representatives.

L-R: Honourable Tunde Popoola, Secretary-general, Nigeria Olympic Committee (NOC); Engineer Sanni M. Ndanusa, President, NOC; Mr. Andrew Enahoro, Head, Legal and Public Relations of Promasidor Nigeria Limited and Mr. Peter West, Deputy British High Commissioner to Nigeria at the London 2012 Olympic Games - Collection of Biometrics Data in Lagos yesterday.

Biometrics data collection is a key part of the accreditation / entry visa processes for the London Games.

Mr. Peter West, Deputy British High Commissioner to Nigeria said the biometrics process has become imperative to make the journey of the Nigerian athletes and officials going to the Olympics easy.

He said the British Government would also use the period of the Olympics to celebrate the golden jubilee of the Queen of England’s ascension to the throne, adding that hosting the Olympics is a tremendous honour for his country.

As part of its Corporate Social Responsibilities, Cowbell Milk, one of the flagship brands from the stable of Promasidor Nigeria Limited has been announced as the Official Milk for the Nigerian contingent to the 2012 Olympic Games in London.

The announcement was made at a signing ceremony held at the head office of the Nigeria Olympic Committee (NOC) at the National Stadium, Lagos recently.

Managing Director of Promasidor, Chief Keith Richards, said that Nigeria is blessed with teeming youth with amazing sports talent, and the Olympics is a huge stage for our nation’s sport talents to fulfil their dreams and make our nation, Nigeria proud.

 “For this reason, we have decided to nourish their dreams for gold at this year’s Olympics by our partnership with the Nigeria Olympic Committee as the official milk nourishment for our athletes to the Olympic Games.” 

Chief Richards further stated that that Promasidor would be rewarding outstanding athletes who won gold, silver and bronze medals with N1.5m, N1m and N500, 000 respectively along with a year’s supply of Cowbell milk.

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