19 Months Old Baby win in Loya Milk Promo

Families are now devising new ways of participating in consumer promos in the country. Investigations have shown that to increase their chances of winning many families now use the names of different members of the family including babies when sending the entry. Few weeks after Oghenetega Onaraka, a three year old boy won N250,000 for his family, a new record has been set as 19 months old baby, Master Chukwudimelu Ezeanya has emerged as the youngest winner in the ongoing Win Cash with Loya Milk promo.

Master Ezeanya won in the 2nd prize category of N150, 000. According to his mother, Mrs. Adaobi Ezeanya, his entry was submitted alongside entries of the other members of the family but he was the only person that won.

Mrs. Ezeanya who initially thought the call made through to inform her about the win was from fraudulent people disclosed that, "We have been taking Loya Milk for a long time because of its high calcium. We use at least one tin in a week and since the draw began, we have been following it. When the call came through that Chukwudimelu had won N150, 000 I initially thought they were fraudsters only for them to call me again" Mrs. Ezeanya said.

When asked how the money will be spent, Mrs. Ezeanya who hope to win more in the promo said, "the money is for the family. We will go home and decide on what and how we will spend it".

Also, Mr. David Okeregbe who works with Lagos based Non-Governmental Organization, Global Ace Hope Foundation emerged winner of the 3rd prize category of N100, 000 in the promotion. According to him, he got involved in the promo after reading an article about the promo in the papers and decided to participate.

"I didn’t really know about the promotion. It was when I read a story on it in the Punch that I decided to enter for the promotion because I always buy Loya Milk. Since then I have been submitting entries and five of my entries were accepted.

Mr. Okeregbe also made known that he knew it was genuine because of the companies involved in the promo and he will be giving out some of his prize money up for charity. "Immediately I received the call, I knew it was genuine because Promasidor is a very credible company and also KPMG. I will give out most of the money for charity and also other items.

For this Lagos- based secretary who bagged the first prize category of N250, 000, Ms. Oladeji Janet Abiola, the money will be used for her ongoing personal project after paying her tithe. "After paying my tithe, I will use the remaining money for my personal project. When Teju called me I didn’t believed him. Later I looked at my phone to be sure I wasn’t dreaming until I got the second call to come pick up my prize" Ms. Oladeji.

Promasidor, the leading food company, launched the N50 million "Win Cash with Loya" milk promotion to reward and excite its teeming consumers across the country.

Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

Star Prize Winner Emerges in Onga Cooking Competition

Onga seasoning powder, a brand of Promasidor Nigeria Limited, has produced a star prize winner in the grand finals of its National Campus Cooking Competition held at the University of Lagos on Thursday October 27, 2001.

Ossai Josephine, a female student of Ahmadu Bello University, Zaria, clinched the star prize of a brand new Kia Rio car, after a tense cooking competition involving 14 contestants from across 14 tertiary institutions nationwide.

The competition which took off about four months ago cut across 14 national higher institutions with one winner emerging from each to participate in the grand finals of the competition.

Other  winners who won second, third and fourth positions respectively were Idiaro Kikelomo Baliqis, a 200 level Law student of Bayero University Kano; Emma  Edwin, a student of Nursing Science from University  of Calabar and Nkechi Chioma, a 500 level Law student of the host school, University of Lagos.

While fielding questions from journalists, Josephine, the star prize winner, expressed gratitude to Promasidor for creating programmes that assist youth to develop their culinary skills through the use of Onga seasoning powder, adding that, the competition has afforded her the privilege of meeting other people from other tribes and learning how to cook their cuisines.

In her words, “A big thank you to Onga, and thanks to my fellow contestants. With this, I know that many students will go for Onga because Onga is trying to let us know that apart from the normal food we cook, Onga can be used to cook big soup because what I prepared was a very big soup and I used Onga soup flavor. I have met with friends, fourteen of us, we stayed in the same hotel, we mingled and for the first time I am in the University of Lagos and am so happy, it’s just a good thing.

“This is not the end; other people should keep trying to win.

“I got to know I could cook well since I was a kid. In fact, my Mum said when I was in the womb I started cooking,” she enthused.

While explaining why students were the target of the competition, the Manager, Brands Group, Food Enhancement and Beverages, Mrs. Abiola Inawo noted that the students are the future mothers, and the campus is one of the places where you can meet a group of students. However, we hold competition among different groups of women too.

Her words: “We hold competitions among women too because the brand is women-oriented. We’ve held cooking competitions in churches, Asalatus (muslim gathering), Societies (Ogoja women). Earlier this year, we were in Kaduna in conjunction with the commissioners wives. We did women empowerment programmes, and we gave out thirty six gifts like cooking items. So, we try to intervene in our own little way in empowering women of the society.”

Remarking on the outlook of the event, the Assistant Brand Manager, Onga, Miss Taye Adewumi said the turnout was impressive and encouraging, adding that, a lot of awareness has been created for the brand, and that the brand is targeted  at both young and the old.

A member of the jury, Mr. Oluwasina Afolabi, who is also the Quality Control Manager with, Mama Cass restaurant, while commenting on the criteria for choosing the winners, stated that, the rating was on quality of their meals, kitchen hygiene, presentation of raw materials, the processes, organisations, timeliness, taste and manner of presentation.

His words: “We rated them on the quality of their meals right from how they organized themselves in the kitchen, hygiene, presentation of raw materials, the processes, we watched them during the cooking, we looked at their processes step by step, how organized they are and after cooking we try to see how timely they are in preparing their food. Thereafter, we look at the taste and the presentation.”

 Renowned Nollywood actress and Onga’s brand ambassador, Kate Henshaw-Nuttal described the competition as a way of fostering unity among Nigerian undergraduates especially  those who have taken part in the competition, remarking that, they have learnt how to cook other dishes other than their indigenous meals.

“It has fostered a lot of unity among the Nigerian undergraduates especially those who have taken part in the cooking competition. They have dished out different dishes not only pertaining to their own indigenous meals. They gathered a lot of knowledge, and apart from that, they all left with something substantial. I mean, if I were a parent and my child came back to tell she won a car, I would wonder what kind of company did that, and surely, I will follow the brand.”

//End.

About the Company

Promasidor Nigeria Limited, the makers of Onga Seasoning Powder was incorporated in Nigeria in 1993 to manufacture, package, market and distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Top Tea and Amila instant fruit flavoured powdered drink.

TPT WINS NIPR AWARD FOR “MOST OUTSTANDING PR CAMPAIGN”.

TPT  International, Nigeria’s foremost Public Relations consulting firm has clinched the 2011 PR Golden Eagle Award for the most outstanding PR campaign.

The PR Golden Eagle Awards is organized annually by the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) to recognize and encourage outstanding PR Practitioners in Nigeria. The event took place on Friday October 21, 2011 at the Lagoon Restaurant Victoria Island, Lagos.

TPT was recognized chiefly for the excellent Crisis management campaign it handled for Milcow, a dairy brand from the stable of Rofico Nigeria Limited.

The Managing Director of TPT International, Mr Charles Igbinidu, who received the award on behalf of the company, expressed his appreciation to NIPR, stating that TPT will continue to work earnestly as a team to launch more outstanding campaigns.

“It is an honour for us to be recognised and awarded by the Nigerian Institute of Public Relations and it is a tribute to all of our hardworking staff.  This will serve as a push for us to keep doing our very best for all our clients and a strong impetus to us to keep our performance among the best”, Mr. Igbinidu added.

TPT International Ltd is a full-service public relations firm maintaining practice areas in Media relations, crisis management, Brand PR, corporate communications, lobbying, lifestyle, fashion, strategic counseling, Information communications technology, social media, entertainment etc.

The company started business in February 1998 with only one client and has since grown into the leading Public Relations solutions provider to top brands that spread across various sectors in Nigeria

Promasidor Celebrates Outstanding Distributors

In continuous recognition of the enormous contribution of its distributors to the success of its brands, Promasidor Nigeria Limited, makers of Cowbell milk, at the weekend held its 2011 Distributors’ Performance Awards ceremony at Tinapa Hotel Calabar.

Attended by 60 top distributors and top management staff of the company, sixteen different awards recognising the distributors’ incredible hard work and positive energy over the last six months were presented

The Awards encompassed First National, Second National, Third National, First North Division, Second North Division, First South Division, Second South Division, First West Division and Second West Division categories. The other categories of awards were First North-West Region, First North-Central Region, First North-East Region, First South-East Region, First East-Central Region, First West Region and First Lagos Region

At the event, Alhaji Abukadri Mohammed was presented with the "Best National Performance" award in the first six months of the year by Chief Keith Richards, Managing Director, Promasidor Nigeria Limited for his excellent work and leading performance in sales and distribution of the company’s products.

Alhaji Bana Kachalla also from Maiduguri and Alhaji Usman Ali Mshella from Kano went home with the Second National and Third National awards.

At the occasion Chief Richards stated that Promasidor distributors are key contributors to the success of the company. He thanked the award recipients for their outstanding performance in sales and distribution in the first half of the year.

The award recipients applauded the management of Promasidor Nigeria Limited for recognising and rewarding their contributions to the growth of the company. They pledged to continue doing their best to enhance the market share of the company while also advising the company to keep on focusing on producing high quality products at affordable prices.

According to Alhaji Abukadri Mohammed, “it is an honour for us to be awarded by Promasidor and it's a tribute to all of our hardworking staff.  I am very happy doing business with Promasidor, their products are of very high quality and their prices are competitive”.

The overall best performer, who  spoke extensively on the importance of relationship in business success revealed that other companies have been trying to take him away from Promasidor but that he has remained loyal to the company because of relationship.

On his part, Alhaji Usman Ali Mshella, who started as a retailer, then moved to sub-distributor and then distributor said Promasidor was the first company to make milk available to the poor by introducing milk in sachets. The innovativeness, he said has earned the company a lot of loyal customers

Speaking at the event, the General Manager, Sales, Dr. Ralph Adeoti, revealed that business growth and turnover were some of the criteria used in selecting distributors to be recognised and awarded. While emphasising that all the company’s partners have equal opportunity to excel, he stated that the distributor that emerged as the overall best performer only became a distributor two years ago, before then; he was a sub-distributor for three years.

Overall Best Distributor of Promasidor Products’ Award



Managing Director Promasidor Nigeria Limited, Chief Keith Richards
presenting the ‘Overall Best Distributor of Promasidor Products’ award
to Alhaji Abukadri Mohammed while General Manager (Sales) Promasidor
Nigeria Limited, Dr Ralph Adeoti looks on at the 2011 Distributors’
Performance Awards ceremony held in Tinapa, Cross River State
recently.

Alhaji Usman Ali Mshelia receiving the Third National award from
Packaging Manager, Ray Cooper and Divisional Sales Manager,
Mr. Ndubusi Yarima both of Promasidor Nigeria Limited at the
2011 Distributors’ Performance Awards ceremony held in Tinapa,
Cross River State recently

When Osolo of Isolo Honours Promasidor

The Osolo of Isolo Kingdom, His Royal Majesty, Oba Kabiru Agbabiaka, has honoured Promasidor Nigeria Limited, makers of Cowbell milk for its good corporate social responsibility programmes to the community.
The traditional ruler honoured Chief Keith Richards, managing director of the company with the Aare Baaladun of the community in Lagos recently.

Speaking at the installation ceremony, Honourable Adeleke Adegboyega, public relations officer to the traditional ruler listed the corporate social responsibilities of Promassidor to the Isolo community to include provision of patrol vehicle to the police, erecting security gate, provision of street light, incubators and hospital equipment to the community.

He said they believed the installation would make other corporate bodies in the community to emulate Promasidor.

Adegboyega said Keith was recognized by the community because of the CSR of the company to the community, adding that because of the company’s unique gesture to the community on its own initiative, the Osolo decided to coined a new chieftaincy title that was not in existence before for the managing director of the company, adding that he is now part and parcel of the community.

In a response to the gesture of the community, the managing director of Promasidor pledged to set up a water treatment plant and review its existing scholarship scheme for the Isolo community.

In his words “Your kingdom will continue to grow and prosper. We will continue to support you. Our growth will be in partnership with your community. We will provide a water treatment plant for the community and maintain it. We will also look at the existing scholarship scheme.”

Besides this new title, Keith had also been honoured by another community in Nigeria before now because of his social relationship with the people of that community.

Also, Keith is a recipient of the Order of the British Empire (OBE) from the Queen of England on her birthday at Buckingham Palace in November 2010 for his services to UK/Nigerian business interests and charitable activities in Nigeria.

//End

About Promasidor

Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and   distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers. It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink. The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.

       

Promasidor to Set up Water Treatment Plant for Isolo Community

Promasidor Nigeria Limited, makers of Cowbell milk, has pledged to set up a water treatment plant and review its existing scholarship scheme for the Isolo community.

Chief Keith Richards, managing director of the company made the pledge in Lagos during his coronation as the Aare Baaladun of the community in Lagos last Saturday in recognition of the enormous contributions of the company to the community.

“Your kingdom will continue to grow and prosper. We will continue to support you. Our growth will be in partnership with your community. We will provide a water treatment plant for the community and maintain it. We will also look at the existing scholarship scheme,” Keith said.

Earlier, Honourable Adeleke Adegboyega, public relations officer to His Royal Majesty, Oba Kabiru Kolawole Alani Adelaja Agbabiaka had itemized the corporate social responsibilities of Promassidor to the Isolo community, which include the provision of patrol vehicle to the police, erecting security gate, provision of street light, incubators and hospital equipment to the community.

He said they believed the coronation event would make other corporate bodies in the community to emulate Promasidor.

Adegboyega said Keith was recognized by the community because of the CSR of the company to the community, adding that because of the company’s unique gesture to the community on its own initiative, the Osolo decided to coined a new chieftaincy title that was not in existence before for the managing director of the company, adding that he is now part and parcel of the community.

Keith had also been honoured by another community in Nigeria before now because of his social relationship with the people of that community.

Also, Keith is a recipient of the Order of the British Empire (OBE) from the Queen of England on her birthday at Buckingham Palace in November 2010 for his services to UK/Nigerian business interests and charitable activities in Nigeria.

//End

About Promasidor

Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and   distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers. It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink. The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.

        

Osolo of Isolo Osolo of Isolo Honours Promasidor for its support to the community

In recognition of the enormous contributions of Promasidor Nigeria Limited to the Isolo community in Lagos, the Osolo of Isolo Kingdom, His Royal Majesty, Aafin Alayeluwa will this weekend honour Chief Keith Richards, the managing director of the company with a chieftaincy title of Aare Baaladun of Isolo Kingdom.

The chieftaincy title will be conferred on Richards at the Palace of the Osolo of Isolo kingdom in Lagos on Saturday, October 1st 2011.

The traditional title is being conferred on Richards because of the remarkable support the company has given to the community over the years. Promasidor has been immensely beneficial to the Isolo Community. Its support cuts across various sectors from healthcare to education.

Some of the company’s corporate social responsibilities to the community included support of Isolo Economic Summit, donation of medical equipment to Isolo, construction of security gate and water boreholes, building working relationship with the civil authorities that operates in the community –Police, LASSA, LASTMA, VIO as well as creating opportunity for Children from the community to also participate in the Cowbell National Secondary School Mathematics Competition (NASSMAC).

Keith had also been honoured by another community in Nigeria before now because of his social relationship with the people of that community. Besides this, Keith Richards has also received the Order of the British Empire (OBE) from the Queen of England on her birthday at Buckingham Palace in November 2010 for his services to UK/Nigerian business interests and charitable activities in Nigeria.

About the Company

Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.

It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink. The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.

Three year-old boy wins Loya Milk promo

Mr. Edwin Omaraka, father of the three year old boy, Oghenetega Omaraka who won the first prize category, N250, 000 in the on-going ‘Win cash with Loya milk’ promo alongside other recipients, have called on the public to keep participating in the promo.

While expressing his excitement Mr. Omaraka said when he found out from his wife that their three year old baby has won the first prize category he was very excited. "Initially when I heard that Tega had won from my wife I screamed, Mr. Omaraka said."

Though the three year old, Oghenetega seemed unaware of his prize, Mr. Omaraka made known that the prize money will be used for his son’s education.

"He [Oghenetega] has an account and I will put the money in his account. The money will be to support his education."

Another winner of the first prize, Ms. Lilian Ugwu who intends to invest the money on her education said, she reluctantly got into the competition and did not expect to win anything.

"My uncle went to the market to buy Peak milk but he was encouraged to buy Loya Milk because of the high cost of peak and we have been buying the milk before the promo started. From one of sachets, I got the raffle ticket and just decided to enter for the competition. I will use the money for my education because am about entering the higher institution and I will use the money to finance my education.

Also, Mr. Obinna Mbon Basil, a businessman who won N250,000 in the promotion said he would use some of the money for his children’s education and spend the remaining on his wife and him.

"Initially I thought it was 419, Obinna said, but am happy I won. I have been using Loya Milk for more than six months and it is a good product. Well I will use the money on my children’s school fees and spent the balance on myself and my wife."

Promasidor, the leading food company, recently launched a N50 million "Win Cash with Loya Promotion" to reward and excite its teeming consumers across the country.

Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

The product was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market.