Starcomms Plc, Nigeria’s leading CDMA operator, has launched IZAP- Plus, the latest release of EVDO known as Rev B. EVDO which allows increased broadband data rates, improved network efficiencies reliability and high speed internet access for residential and business users.
With IZAP –Plus users can achieve higher data rates with download speeds of up to 9.3 mega bits per second (mbps) and upload speeds of up to 5.4 mbps per second. This service offers the best broadband access and delivers existing applications more efficiently and is very easy to use.
Mr. Logan Pather, Chief Executive Officer of Starcomms said “We are very pleased with the introduction of IZAP –Plus. Now we can provide an improved broadband experience to our customers.”
IZAP –Plus will first be deployed in Lagos and then rolled out to the other parts of the country. The product is targeted at consumers who are looking for the best and consistent service.
Starcomms is the leader Nigerian economy in the provision of mobile data services and has received consistent recognition and accolades for services in this space since 2007.
TPT Brand News
Thursday 25 August 2011
Monday 22 August 2011
CPC Commends Transparency of Loya Milk promo
Consumer Protection Council (CPC) has commended the transparency of the on-going Promasidor Nigeria Limited “Win Cash with Loya” milk promotion.
Mrs. Obidike Ngozika, head Lagos office of the CPC made the commendation at the second draw of the promotion in Lagos
She described the company’s ability to create awareness about the promotion as wonderful.
Ngozika said if the promotion was well conducted and winners received their prizes, CPC would at the end of it, give an award to Promasidor.
Responding to CPC boss statement, Mr. Obinna Anyabelechi, brand category manager of Promasidor said the company is contacting the winners and they were coming to receive their prizes.
He said the company would make a formal report about the promotion and winners at the end of the promotion to the CPC and other regulatory bodies.
Three new winners emerged at the second draw of the promotion which was witnessed by officials of the Consumer Protection Council (CPC) and Lagos State Lotteries Board.
The winners are Mrs. Ruth Worika, a Port Harcourt
The draws were based on life SMS that were sent to the company through its, SMS service provider.
Promasidor, the leading food company, recently launched a N50 million “Win Cash with Loya Promation” to reward and excite its teeming consumers across the country.
Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.
The product was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market.
The objectives of the promo are to reward loyal consumers of the brand as well as create fun and excitement around it.
To participate in the promo, a consumer will have to buy a 400g pack sizes (cans or sachets) of Loya milk. Prizes can be won either through a raffle draw or by instant cash win.
All 400g promotional packs will contain a coupon or sticker with unique non-sequential alphanumeric code. The consumer is expected to SMS this unique code to a shortcode number 32380 to enter for the raffle draw.
Daily draws will hold for 50 days to reward three categories of winners: first prize N250,000, second prize, N150,000 and third prize N100,000.
A sum of N500,000 will be given daily, amounting to N25 million for 50 days.
Under the instant win category, lucky consumers who buy 400g promo packs will find a coupon with unique non-sequential alphanumeric code and the corresponding naira value.
The consumer will detach this part of the coupon and take it to any branch of Zenith Bank Plc (the company’s partner bank for the promotion) for instant redemption upon the bank verification.
Consumers stand a chance to win as much as N4,000 and a total of N25 million will be available for win.
Starcomms Partners Chinese Firm for Affordable Handsets
Starcomms Partners Chinese Firm for Affordable Handsets
August 19, Lagos, Nigeria: Starcomms Plc, Nigeria
Mr. Logan Pather, Chief Executive Officer of Starcomms disclosed this in an interactive session with journalists in Lagos recently.
He said the partnership has become imperative because the company would invest heavily in capital expenditure in its present trading year in a bid to complete its network roll out in the country, adding that there will be a huge marketing push in both where they presently has coverage and potential ones to enhance the company’s profitability.
Pather said the company would acquire more subscribers and give more offerings to its customers this year as part of overall plan to get to know its customers better, remarking that under this strategy the company has begun to meet some of its leading dealers on a monthly basis in order to move forward.
He said the company is now in a transition to empower its dealers to handle complaints of customers within their territories while Starcomms would exit areas where its dealers has strong presence as part of the empowerment plan.
The chief executive said the company was also considering the possibility of giving free phones to its customers who stay with it for about 12 months as a way of encouraging them, adding that there will be emphasis on customer care and service.
He said the company was being repositioned to become valuable to its shareholders and other stakeholders through drastic cost cutting measures, adding that the management will be firm in that regard and ensure that everybody in the company is driven towards the same direction.
Pather said the company would strike a balance between cost reduction and expenditure because of the dynamic nature of the telecoms business in Nigeria.
Friday 19 August 2011
TPT Brand News: Promasidor Plans Fresh Mega Investment in Nigeria
TPT Brand News: Promasidor Plans Fresh Mega Investment in Nigeria: Promasidor Nigeria Limited , makers of Cowbell milk is planning to inject more investments in Nigeria that will be four to five times the s...
Promasidor Plans Fresh Mega Investment in Nigeria
Promasidor Nigeria Limited, makers of Cowbell milk is planning to inject more investments in
Mr. Robert Rose, Founder of the company disclosed this in an interactive session with the media in
According to him, when we came to Nigeria 18 years ago we did not have reliable data to know what will serve the market better but with what we have done with our products over the years, not only have we increased our market share but we have also grown the market many times. His belief, however is that what Promasidor has done is nowhere near where its potential is.
Speaking further on the planned investment, he said, “It will be based on an agricultural product which is grown in Nigeria, Soya beans, and it will improve the nutrition of everybody in this country, if you are already eating beans, then you should be familiar with Soya. Soya is one of the most nutritional vegetables. It has the same nutritional content as meat. It can be sold one third the cost of meat”.
Continuing, he said, “we have already done a market test in
His words, “we are already talking with some state governments to find a site for it. We cannot put a number to it at the moment but we are doing the research. Paul, my son is responsible for putting the people together.
Continuing, he said, “The interesting thing about Soya is that it is a very viable crop. If you grow Soya this year then you can grow maize or any other cereal the following year. So, for the farmer it is an incredible crop and it is good for everybody. So if it is good for everybody then it will improve the nutrition of the country and it will improve the agricultural industry and it will be a win-win situation for everybody”.
Our biggest market is
Promasidor Plans Fresh Mega Investment in Nigeria
Promasidor Nigeria Limited, makers of Cowbell milk is planning to inject more investments in Nigeria
Mr. Robert Rose, Founder of the company disclosed this in an interactive session with the media inLagos
According to him, when we came to Nigeria 18 years ago we did not have reliable data to know what will serve the market better but with what we have done with our products over the years, not only have we increased our market share but we have also grown the market many times. His belief, however is that what Promasidor has done is nowhere near where its potential is.
Speaking further on the planned investment, he said, “It will be based on an agricultural product which is grown in Nigeria, Soya beans, and it will improve the nutrition of everybody in this country, if you are already eating beans, then you should be familiar with Soya. Soya is one of the most nutritional vegetables. It has the same nutritional content as meat. It can be sold one third the cost of meat”.
Continuing, he said, “we have already done a market test inKenya
His words, “we are already talking with some state governments to find a site for it. We cannot put a number to it at the moment but we are doing the research. Paul, my son is responsible for putting the people together.
Continuing, he said, “The interesting thing about Soya is that it is a very viable crop. If you grow Soya this year then you can grow maize or any other cereal the following year. So, for the farmer it is an incredible crop and it is good for everybody. So if it is good for everybody then it will improve the nutrition of the country and it will improve the agricultural industry and it will be a win-win situation for everybody”.
Our biggest market isNigeria Nigeria Nigeria
Mr. Robert Rose, Founder of the company disclosed this in an interactive session with the media in
According to him, when we came to Nigeria 18 years ago we did not have reliable data to know what will serve the market better but with what we have done with our products over the years, not only have we increased our market share but we have also grown the market many times. His belief, however is that what Promasidor has done is nowhere near where its potential is.
Speaking further on the planned investment, he said, “It will be based on an agricultural product which is grown in Nigeria, Soya beans, and it will improve the nutrition of everybody in this country, if you are already eating beans, then you should be familiar with Soya. Soya is one of the most nutritional vegetables. It has the same nutritional content as meat. It can be sold one third the cost of meat”.
Continuing, he said, “we have already done a market test in
His words, “we are already talking with some state governments to find a site for it. We cannot put a number to it at the moment but we are doing the research. Paul, my son is responsible for putting the people together.
Continuing, he said, “The interesting thing about Soya is that it is a very viable crop. If you grow Soya this year then you can grow maize or any other cereal the following year. So, for the farmer it is an incredible crop and it is good for everybody. So if it is good for everybody then it will improve the nutrition of the country and it will improve the agricultural industry and it will be a win-win situation for everybody”.
Our biggest market is
Thursday 18 August 2011
Starcomms Bags CDMA Network of the Year
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L-R: Logica Communications Limited recently organised the Seventh Edition of the Nigerian Telecoms Awards. Picture shows Minister of Communications Technology, Mrs. Omobola Johnson presenting a gold award to Chief Maan Lababidi, founder of Starcomms Plc at the ceremony held in |
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L-R: Logica Communications Limited recently organised the Seventh Edition of the Nigerian Telecoms Awards. Picture shows Minister of Communications Technology, Mrs. Omobola Johnson presenting a gold award to Chief Maan Lababidi, founder of Starcomms Plc at the ceremony held in |
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L-R: Logica Communications Limited recently organised the Seventh Edition of the Nigerian Telecoms Awards. Picture shows Otunba Biodun Ajiboye, Publisher, Telecom News, Chief Maan Lababidi, founder of Starcomms Plc and High Chief Alex Akinyele, former Minister of Information at the event held in |
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L-R: Logica Communications Limited recently organised the Seventh Edition of the Nigerian Telecoms Awards. Picture shows Veteran broadcaster and diplomat, Ambassador Olusegun Olusola and Chairman Starcomms Plc, Chief Maan Lababidi at ceremony held in |
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Left: Logica Communications Limited recently organised the Seventh Edition of the Nigerian Telecoms Awards. Picture shows High Chief Alex Akinyele, former Minister of Information and CEO of Starcomms Plc., Mr. Logan Pather at the ceremony, where Starcomms was honoured as the CDMA of the year held in |
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Left: Logica Communications Limited recently organised the Seventh Edition of the Nigerian Telecoms Awards. Picture shows High Chief Alex Akinyele, former Minister of Information and CEO of Starcomms Plc., Mr. Logan Pather at the ceremony, where Starcomms was honoured as the CDMA of the year held in |
Wednesday 17 August 2011
MediaReach OMD Global Affiliate Emerges Best Agency in 2011
OMD Worldwide, the international affiliate of Nigeria
The global agency network was a winner in every category of the festival, including one gold lion, two silver lions and five bronze lions in the competition that was characterized by an ‘explosive increase’ in media entries. .
Also OMD agencies also took five bronze lions for spreading wealth across the network in fast moving consumer goods: OMD UK, “Rainy Days” for Walkers and PepsiCo and in corporate image and information: OMD Sydney, “One Laptop Per Child” for Telstra
Nardis said this outstanding showing atCannes
On the whole, OMD Worldwide won a total of eight media lions – both as the submitting agency and as the credited media agency.
A breakdown of the awards shows Manning Gottlieb OMD, London
Others are charities, public health & safety, public awareness messages: OMD Dominica, Santo Domingo
The medals also include best use of sponsorship: OMD New York, “Changing the Game” for Doritos (submitted by Goodby Silverstein & Partners, San Francisco) and best consumer engagement: OMD Puerto Rico, “Heart of Puerto Rico” for Gatorade, PepsiCo (submitted by JWT San Juan).
Speaking on the medals, an apparently impressed Mainardo de Nardis, CEO of OMD Worldwide said, “This would be an impressive showing in any year,” considering the 34 per cent increase in the number of media entries this year, we are doubly proud of the recognition, the work that earned it, and the people who made it happen.”
He said perhaps the most notable – and most gratifying – aspect of those wins is that they were earned by agencies all across their network – in markets big and small, established and emerging, remarking that this consistency across regions reflects the company-wide commitment to ensuring that their best work is recognized on the global stage – a mission that is being carried out each day by their newly formed Light Team, which is charged with seeding and nurturing a culture of brilliant ideas within OMD.
Nardis said this outstanding showing at
WIN CASH WITH LOYAL MILK PROMO
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| Gabriel Margaret (middle), second prize winner of N150,000 receives her cheque from Divisional Sales Manager, Promasidor Nig Ltd (West), Mr. Kunle Ayeni, while Business Development Manager Koleosho Segun (left) looks on in the on-going "Win Cash with Loya" milk promo draw held in Lagos recently. |
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| Gabriel Margaret, the winner of the second prize N150,000 in the on-going "Win Cash with Loya" milk promo draw shares her joy with Promasidor staff holding the dummy cheque at the presentation ceremony held in Lagos recently.. |
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| Gabriel Margaret, the winner of the second prize of N150,000 in the on-going "Win Cash with Loya" milk promo draw poses with the dummy cheque of the prize money in Lagos recently. |
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| (R - L) Obinna Anyalebechi, Manager-Brands Group; Olakunle Ayeni, Divisional Sales Manager (West); Gabriel Margaret, winner of the second prize of N150,000 in the on-going "Win Cash with Loya" milk promo draw, Segun Koleosho, Business Development Manager and Festus Akobundu, Manager Media at the presentattion ceremmony in Lagos recently |
Starcomms Shines Again at NigeriaTelecoms Award
Starcomms Plc., Nigeria ’s leading CDMA telecommunication network, has been awarded the CDMA network of the year (2010) in the seventh edition of the Nigerian Telecom Awards that took place in Lagos
While presenting the award to the Chief Executive Officer of Starcomms, Mr. Logan Pather, the former minister of information, Chief Alex Akinyele, who is also the vice chairman of the board of trustees of the Nigerian Telecom Awards, noted that the award which was the last to be presented at the event, crowned all the awards because of the excellence which the company stands for.
Akinyele said this year’s awards ceremony was organized to recognize and reward personalities and companies in the Nigerian telecommunications industry. These companies and individuals have - through thick and thin - ensured the rapid development of the telecommunications industry in the last ten years of existence since the revolution began in Nigeria
Responding to the award presentation, the Starcomms CEO thanked the board of trustees of the award, led by veteran broadcaster and diplomat, Ambassador Olusegun Olusola, for recognizing the efforts of Starcomms in bringing innovative and excellent services to its customers.
“It has also been a challenge for us to maintain the global standards of our offering to the public as a CDMA network, but this has kept us going long before the advent of other technologies in the Nigerian market, even till now. The recognition given to us through this award can only ginger us to continue to make more values and innovations available to our customers. And we are committed to surpassing our own standards in serving them,” Pather admitted.
As Chief Lababidi received his own award, which was ably presented by the Hon. Minister of Communications & Technology, Mrs. Omobola Johnson, he said that the telecommunication revolution started long before the arrival of foreign GSM companies in Nigeria
Chief Lababidi further reiterated that the revolution started since 1998, when Nigerian companies invested money in the provision of alternative telephone access to the Nigerian people since the government-owned network was the only available option.
The organizers of the Awards, Logica Communications Limited, said the Gold Award was given to Chief Lababidi because of his immense contributions and accomplishments in the telecom sector.
According to them, “Maan Lababidi is one of the earliest investors in telecom in Nigeria Nigeria
The company applauded Lababidi for his foresight and vision.
Friday 12 August 2011
Promasidor’s Boss Lists Keys for Successful CSR
Mr. Keith Richards, managing director and chief executive of Promasidor Nigeria Limited has listed five key areas for a successful Corporate Social Responsibility (CSR) programme.
Richards who made a presentation entitled Giving Back to Society: Issues & Challenges at the Annual Giving Back Conference organised by Business Day Newspaper in Lagos recently listed the key areas as consistency, sustainability, credibility, relevance and affordability.
He told the distinguished audience of corporate executives and senior officials of non-governmental organizations (NGOs) that for a corporate organization to achieve a successful CSR programme, it was imperative that it built a consistent approach to it and stick to it.
The corporate organization should ensure that its programmes could be relied upon by its partners as well as the need to create programmes that have long duration, Richards said, adding that the personal credibility of the chief executive officer, board, senior managers, programme champions and product quality of such a company were also important.
He said there was also the need to review the programmes to see if they were relevant to the stakeholders and affordable by the company because such programmes needed to be developed in line with budget availability, not just now but in the future.
Richards listed some of Promasidor’s core CSR programmes to include the Cowbell National Secondary Schools Mathematics Competition (NASSMAC), Rewards for Excellence in Primary Schools, Partnership with Africa Leadership and Nigeria Economic Summit Group (NESG), Orile-Iganmu Community and Mother & Child Support among others.
He reiterated the intention of the company to sponsor two most successful students in its just concluded National Secondary Schools Mathematics Competition to the 2012 Pan African Mathematics Olympiad.
The chief executive said the company would work with the National Mathematics Centre, Abuja to realize the plan.
The Cowbell National Secondary Schools Competition (NASSMAC) started in 1998 in Lagos . By 1999, the scope was expanded to other states, Lagos , Anambra, Kaduna and Plateau while Oyo and Imo were added in 2000.
In 2001, NASSMAC became a national competition covering the 36 States of the Federation including Abuja .
Promasidor was incorporated in Nigeria in 1993 to manufacture, package, market and distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.
It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink.
The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.
Richards who made a presentation entitled Giving Back to Society: Issues & Challenges at the Annual Giving Back Conference organised by Business Day Newspaper in Lagos recently listed the key areas as consistency, sustainability, credibility, relevance and affordability.
He told the distinguished audience of corporate executives and senior officials of non-governmental organizations (NGOs) that for a corporate organization to achieve a successful CSR programme, it was imperative that it built a consistent approach to it and stick to it.
The corporate organization should ensure that its programmes could be relied upon by its partners as well as the need to create programmes that have long duration, Richards said, adding that the personal credibility of the chief executive officer, board, senior managers, programme champions and product quality of such a company were also important.
He said there was also the need to review the programmes to see if they were relevant to the stakeholders and affordable by the company because such programmes needed to be developed in line with budget availability, not just now but in the future.
Richards listed some of Promasidor’s core CSR programmes to include the Cowbell National Secondary Schools Mathematics Competition (NASSMAC), Rewards for Excellence in Primary Schools, Partnership with Africa Leadership and Nigeria Economic Summit Group (NESG), Orile-Iganmu Community and Mother & Child Support among others.
He reiterated the intention of the company to sponsor two most successful students in its just concluded National Secondary Schools Mathematics Competition to the 2012 Pan African Mathematics Olympiad.
The chief executive said the company would work with the National Mathematics Centre, Abuja to realize the plan.
The Cowbell National Secondary Schools Competition (NASSMAC) started in 1998 in Lagos . By 1999, the scope was expanded to other states, Lagos , Anambra, Kaduna and Plateau while Oyo and Imo were added in 2000.
In 2001, NASSMAC became a national competition covering the 36 States of the Federation including Abuja .
Promasidor was incorporated in Nigeria in 1993 to manufacture, package, market and distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.
It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink.
The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.
Thursday 11 August 2011
Starcomms may invest $50m on expansion
The company’s Managing Director, Mr. Logan Pather, who briefed journalists on the company’s expansion plans in Lagos yesterday disclosed that arrangements are in place to roll out more of the company’s outlets to cities which would add value to the company’s bottom line.
Commenting on the cost of providing its service nationwide, Pather said, “For us to provide very efficient and improved service nationwide, it will cost about $50m to $60m which we don’t have. But there is a plan that is being worked out and when successful we should be able to link the entire country without building base stations round the country.
We hope it will work out because at the moment we don’t have the huge money needed for expansion. He therefore called on shareholders to bear with the company, as no dividend would be paid to them in the current financial year. According to him, “The expansion of the business will definitely generate greater returns for shareholders in the future. My agenda is to ensure that the company survive despite its constraints. We want to drive revenue, while maintaining efficiency in our service delivery in order to maximise returns for all stakeholders.” He called on shareholders to exercise patience as it plans to enlarge its reach nationwide in order to make better returns in the nearest future.
According to him, “Starcomms value its customers greatly and has been doing everything possible to enhance its service delivery. Efficiency is what we are after as we are the pioneer of most of the telecoms technology in Nigeria. We normally have monthly forum with our customers to ensure we service them better” He lamented the high cost of doing business in Nigeria, saying “We have decided to cut our operating cost, even though our revenue is dropping. The high cost is affecting our revenue and we have to deliver efficient service to our customers. For instance diesel that cost N100 before is N162 as at today which is on a high side.
So we are planning to enter into partnership with other organisations that will provide alternative power supply that will be regular and less costly in order to enhance our service delivery. We cannot pass the high cost to consumers because of the competition in the industry and we cannot raise tariff, so we are exploring ways that we will reduce operating cost and as well provide efficient service.”
Commenting on the cost of providing its service nationwide, Pather said, “For us to provide very efficient and improved service nationwide, it will cost about $50m to $60m which we don’t have. But there is a plan that is being worked out and when successful we should be able to link the entire country without building base stations round the country.
We hope it will work out because at the moment we don’t have the huge money needed for expansion. He therefore called on shareholders to bear with the company, as no dividend would be paid to them in the current financial year. According to him, “The expansion of the business will definitely generate greater returns for shareholders in the future. My agenda is to ensure that the company survive despite its constraints. We want to drive revenue, while maintaining efficiency in our service delivery in order to maximise returns for all stakeholders.” He called on shareholders to exercise patience as it plans to enlarge its reach nationwide in order to make better returns in the nearest future.
According to him, “Starcomms value its customers greatly and has been doing everything possible to enhance its service delivery. Efficiency is what we are after as we are the pioneer of most of the telecoms technology in Nigeria. We normally have monthly forum with our customers to ensure we service them better” He lamented the high cost of doing business in Nigeria, saying “We have decided to cut our operating cost, even though our revenue is dropping. The high cost is affecting our revenue and we have to deliver efficient service to our customers. For instance diesel that cost N100 before is N162 as at today which is on a high side.
So we are planning to enter into partnership with other organisations that will provide alternative power supply that will be regular and less costly in order to enhance our service delivery. We cannot pass the high cost to consumers because of the competition in the industry and we cannot raise tariff, so we are exploring ways that we will reduce operating cost and as well provide efficient service.”
Outdoor advertising gulped N100b in 2010 – Survey
A total of N97.549 billion was invested on outdoor advertising (above the line advertising activities) in Nigeria in 2010.
This was contained in the latest edition of Mediafacts, an annual publication of MediaReach OMD, Nigeria’s most influential media independent agency.
This figure includes funds invested on television, radio, outdoor, and press advertisements in the course of the past year.
According to the compendium, the figure represents a growth of 7.3 per cent over the amount spent in the previous year, 2009. In 2010, Lagos region accounted for 52.7 per cent or N51.415 billion, while the North accounted for 19 per cent or N18.578 billion. The Eastern part accounted for N16.218 billion or 16.6 per cent while the western part of the country accounted for the remaining 11.6 per cent or N11.338 billion.
As in 2009, the telecommunication product category spent the highest on ATL advertising having recorded N16.866 billion of ad spend, followed far behind by personal paid announcements which spent N7.854 billion. Lager beer was third in the product category with N4.513 billion.
In the telecommunication category, MTN was top in ad spend last year with N7.145 billion, followed by Globacom, which spent N4.485 billion for advertisements in 2010. Etisalat and Airtel spent N2.489 billion and N2.126 billion respectively. All the four brands topped the list of the top 20 brands in terms of ad spend last year.
Another highlight of Mediafacts 2010 is that television advertising amounted to N39.656 billion of the total N97.549 billion, accounting for 40.7 percent of the cumulative Nigerian ad spend in 2010. Outdoor expenditure was next to television with N28.562 billion.
Mediafacts 2010, published in one volume in English and French contains media trend information on nine West African countries and three central African countries. This covers some of the countries where mediaReach OMD operates in. The company, mediaReach OMD is a specialist media company that provides media planning, buying, control and inventory management services with offices in Lagos, Nigeria and Accra, Ghana. MediaReach OMD is well known for transparency and accountability.
Over the years, the company has provided professional media services with professionalism, client responsiveness, innovation and integrity as its values in action. Having started operation in 1999, mediaReach OMD is part of OMD global network and has grown to be a reputable media independent firm in West Africa with considerable operation capability in Central Africa. OMD is one of the largest and most influential media communications specialists in the world.
TPT Brand News: Promasidor launches consumer promo 'Win Cash with ...
TPT Brand News: Promasidor launches consumer promo 'Win Cash with ...: "In a move to reward loyal consumers, create fun and excitement around its brand, Promasidor Nigeria Limited on Thursday in Lagos launched ..."
Promasidor launches consumer promo 'Win Cash with Loya'
In a move to reward loyal consumers, create fun and excitement around its brand, Promasidor Nigeria Limited on Thursday in Lagos
Managing Director, Promasidor Nigeria Ltd, Chief Keith Richards said the launching was another way to demonstrate promasidor`s prowess as an innovative company.
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| L-R: Mr. Kachi Onubogu, General Manager (Marketing); Mr. Keith Richards, Managing Director and Mr. Obinna Anyanbelechi, Manager, Dairies Category; all of Promasidor Nigeria Limited at a media launch to flag off Loya Consumer Promotion “Win cash with Loya.” |
He disclosed that the company had built relationships with its teeming consumers who had trust in all its brands, saying "whenever they buy any of the company’s brands they are sure of getting value for their money."
He discribed Loyal as a premium product that has extra thing in it such as calcium, saying the promotion would encourage the consumers to understand the fantastic taste of the brand, and that their brands were segmented and marketed in different channels and pack sizes that were relevant to each of the brand target market.
The General Manager Marketing, Kachi Onubogu explained that Yola milk is one of the leading brands of Promasidor with high quality and innovative product offerings that excite and exceed consumers’ expectations.
He said the milk was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market, pointing out that to participate in the promo, a consumer would buy a 400g pack sizes (can or sachets) of Loya milk.
He stressed that prizes can be won either through a Raffle Draw or by Instant Cash win, stressing that for Raffle, all 400g promotional packs will contain a coupon or sticker with unique non- sequential alphanumeric code.
Speaking at the event, the Director General of Consumer Protection Council (CPC) Lagos
The Director General explained that in case any human error is observed in the course of the promo by the consumers, they should not hesitate to report such to the council, promising that CPC will monitor the promotion.
Wednesday 10 August 2011
Starcomms Appoints Justin Coetzee as Marketing Director
As part of efforts to boost the growth of its business in the highly competitive Nigerian telecoms market, Starcomms Plc, Nigeria’s leading CDMA operator has appointed Justin Coetzee, a versatile commercial telecoms professional as its new marketing director. He will be responsible for all the company’s marketing operations.
Over the years, he has had quality exposure in Marketing Operations with a strong brand and product focus and a proven sales track record both in the formal market and the enterprise space and in optimizing both direct and indirect distribution channels.
The company’s CEO, Logan Pather who announced the appointment last week said that the wealth of experience of Coetzee which he had garnered not only in top telecoms market in the world but also in other sectors and other markets, is very strategic for the growth of Starcomms, a Nigerian company that is poise to transform telecoms in Nigeria.
“We are proud to have him join the Starcomms family to take the company to higher heights with us,” Pather said. Coetzee is joining Starcomms Plc, directly from Shaka Mobile Corporation (USA) where he was Commercial Director and was responsible
for the overall commercial functions of the company. He was also a specialist distribution consultant with Onecell Holdings (Pty) Ltd., South Africa the leading airtime distributor and 3rd party virtual vending operator in that country.
He is bringing to Starcomms a wide range of experience from several emerging markets in Africa and the Middle East like South Africa, Mozambique, Tanzania, the Sultanate of Oman and the Seychelles where he had lived and worked in a number of telecommunications companies, including GSM and CDMA networks in the last ten years. He was also involved in the Startup of Glo Mobile in Nigeria.
Justin Coetzee holds Post Graduate qualifications in Strategic Management from the Graduate Institute of Management & Technology/Henley Business School (UK) and in Business Development from Rhodes University in South Africa. He has over 20 years work experience in a cross section of organizations, covering the telecommunication, property, FMCG and paper & packaging sectors in top management capacity.
Over the years, he has had quality exposure in Marketing Operations with a strong brand and product focus and a proven sales track record both in the formal market and the enterprise space and in optimizing both direct and indirect distribution channels.
PROMASIDOR TOP MANAGEMENT TEAM VISITED THE GOVERNMENT OF IMO STATE TO PROVIDE SUPPORT FOR YOUTH DEVELOPMENT IN THE STATE.
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| L-R: Mr. Kach Onubogu, GM Marketing Promasidor Nigeria Limited with Owelle Rochas Okorochas, the Executive governor of Imo State at the Government House, Owerri, when the Promasidor top management team visited the government of Imo State to provide support for youth development in the state. |
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| L-R: Mr. Andrew Enahoro, Head Legal and Public Relations, Promasidor Nigeria Ltd., Hon Kenneth Enelu, Imo State commissioner for Youth and Sports, Mr. Kachi Onubogu, GM MARKETING, Promasidor , Mr. Vitus Ezinwa, GM Human Resources, Promasidor, and Mr. Chimezie Halliday, Regional Manager South East Promasidor, when the Promasidor top management team visited the government of Imo State to provide support for youth development in the state |
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| L-R: Mr. Vitus Ezinwa, GM Human Resources, Promasidor Nigeria Limited, Mr. Kachi Onubogu, GM Marketing, Owelle Rochas Okorocha, Executive Governor of Imo State, Hon. Kenneth Enelu, Imo State Commissioner for Sport and Mr. Sonny Ndubuisi Okpara, chairman, Imo State YSFON, when the Promasidor top management team visited the government of Imo State to provide support for youth development in the state |
Okorocha Lauds Promasidor on Youth Development
Owelle Rochas Okorocha, executive governor of Imo State has commended Promasidor Nigeria Limited, makers of Cowbell Milk for supporting the state government in the development of youths in the state.
Governor Okorocha gave the kudos on the occasion of a courtesy visit by a team of the company’s top management led by Mr. Kachi Onubogu, the general manager marketing to the Government House in Owerri, at the weekend.
Also in attendance were the state’s Commissioner for Youth and Sports Hon. Kenneth Enelu and the Imo state chairman of the Youth Sports Federation of Nigeria (YSFON), Mr. Sonny Udubuisi Okpara. “I’d like to commend you for the gesture because we have been seeking for private sector partnership in many areas, especially in the area of education as regards the adoption of schools and sponsorship of educational competitions. Cowbell is a household name and I believe we can also engage in a lot of cooperation in terms of trade and commerce with our people,” Okorocha said.
Okorocha also intimated the Promasidor team with the various areas of need like adoption of schools and the sponsorship of school quiz competitions which the company can assist the government of Imo state in.
He also affirmed the commitment of the state to ensuring a suitable business environment for companies operating in the state. The Imo commissioner for Youth and Sport had earlier intimated the governor about the efforts of Promasidor in sponsoring youth sports in the state. Cowbell Milk, one of the company’s brands is the sole sponsor of the Imo State mock Champions League for local soccer clubs of young people organized by the state chapter of YSFON.
During the visit, Onubogu told the governor about the intention of the company, as producers of brands that develop the body and mind, to partner with the state not only in the area of youth sports but also in education and other areas that will aid human development and better the society.
Onubogu intimated the governor with the successes of Promasidor in the development of Mathematics in the country through the National Secondary School Mathematics Competition (NASSMAC), which the company has sponsored nationwide for many years and has been yielding good results. He also acquainted him with the various programmes for schools that the company had been involved in, in other states of the country.
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| Owelle Rochas Okorocha, executive governor of Imo State |
The general marketing noted that the Imo governor’s antecedents as a successful businessman and philanthropist and his declaration that his government is on a rescue mission for the state inspired in the company, the desire to work with the new government in Imo.
Starcomms Launches ‘I don Move’ for SeamlessTrans-network Migration
Starcomms Plc has introduced a value added service that will help its new customers who are migrating from other networks to notify their old contacts automatically about their new Starcomms number.
Tagged ‘I don move’ the service enables Starcomms customers to receive calls made to their old numbers by their contacts with their Starcomms phones while at the same time sending information to the callers that the customer now has a new number. This will ensure that the customer does not lose valuable contacts or miss important calls as a result of their migration to the Starcomms network.
To use ‘I don move’ the customer has to maintain the old network alongside their Starcomms phones for a limited period of time after migration, during which all calls made to their old number are handled by Starcomms.
Starcomms CEO, Logan Pather, commenting on the new service said: “Lately we have been inundated with enquiries by our new customers on their concern about their old contacts who may not yet know that they have new Starcomms numbers,” he said.
“We therefore devised a method for them that will eliminate the stress of manually notifying them of change of number. We believe this will go a long way in making their experience with Starcomms unique and satisfactory. Customer service is one of the hallmarks of our business”
To use this service, the new Starcomms customer will need to register by sending SMS: “reg+space+old number” (e.g. reg 080XXXXXXXX) to a short code: 31131. Once the registration is done, the customer will be informed about “I don move’ and will be instructed to do a call divert/forward to a Starcomms magic number 07028422222. The subscription for “I don move” is valid for one month at time and it is free of charge.
After the first subscription, the customer can re-subscribe for the service so that if there are still some contacts that are yet to get the notifications. Each subscriber is entitled to only one SMS in a day.
Starcomms has been at the forefront of bringing innovative services to its customers. The company has been adjudged since 2007 as the CDMA network of the year by top telecommunication industry watchers.
Tuesday 9 August 2011
60 Years Celebration: NBC Targets 15,000 Students
Nigerian Bottling Company (NBC), bottlers of Coca-Cola brands in Nigeria , has unveiled activities for the celebration of 60 years of Coca-Cola in Nigeria
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| L-R: HRM Alaiyeluwa Riliwanu Babatunde Aremu Akiolu I, Oba of Lagos; Ambassador Segun Apata, Chairman of Nigerian Bottling Company Plc (NBC) at the unveiling of NBC’s 60th Anniversary in |
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L-R:, HRM Alaiyeluwa Riliwani Babatunde Aremu Akiolu I, Oba of Lagos, Ambassador Segun Apata, Chairman of Nigerian Bottling Company Plc (NBC), Mr. Kelvin Balogun, MD Coca-Cola Nigeria Limited and Mr. Ben Langat MD NBC at the unveiling of NBC’s 60th Anniversary in Lagos at the weekend. |
Ambassador Segun Apata, chairman of NBC disclosed at the 60th Anniversary Formal Public Briefing and Breakfast held in Lagos at the weekend, remarking that from a modest operations in 1953, two years after its incorporation, NBC now has 13 plants, 60 depots and 400,000 partner distributors across the country as well as providing livelihood for millions of Nigerians
He said the planned commemorative activities which has been designed to touch NBC’s stakeholders, would include a community project that would equip more than 15,000 students in disadvantaged communities across the country with ‘Back to School’ materials, an appreciation of the company’s dealers pan Nigeria; consumer appreciation programmes and an arts competition that would be opened to the general public among others while the anniversary would be rounded off with a gala dinner
The chairman further explained that the anniversary would the give the company the opportunity to appreciate Nigerians for making Coca-Cola the huge success that it is in the country.
He pledged the continued commitment of NBC to growing the business in Nigeria
Apata said “In the century, we will continue to refresh our consumers by offering a wide range of high quality beverages, create wealth for our customers and value and benefits for our local communities.
Mrs. Adeyanju Olomola, the head of Public Affairs and Communications of NBC noted in a statement that 60 years is a major milestone in the life of any institution, adding that the company will use the anniversary to celebrate individuals who have made the Coca-Cola business in Nigeria
She explained that Lagos State, the Centre of Excellence, was chosen as the location to kick off the celebration because the state remained the home of NBC, the company having launched its first bottling plant in the Oyingbo area of Lagos in 1953 two years after the commemcement of operations in Nigeria.
Olomola said, “Although we have expanded our operations to all parts of the country in the last 60 years; Lagos remained the home of NBC and we are very proud to be associated with Lagos
Speaking on Coca-Cola: From Atlanta to Nigeria
He said its introduction into Nigeria in 1951 was fueled by the World War II because of the need to serve it where the US
HRM Alaiyeluwa Rilwanu Babatunde Osuolale Aremu Akiolu I unveiled the anniversary bottles while Mrs. Modupe Oyebola, the company’s distributor since 1973, unveiled the anniversary logo.
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