The boy, when contacted through his mother’s phone, giggled and shouted in euphoria, screaming aloud over the news of his unexpected win.
‘Win Cash with Loya Milk’ promo started on Thursday August 4, 2011 and, has since then, produced several winners from across the country. The promo, according to Mr. Kachi Onubogu, General Manager (Marketing) of Promasidor Nigeria Limited, makers of premium Loya Full Cream Milk, intends to reward and excite consumers of premium Loya milk brand for their unflinching patronage, adding that Loya milk is rich in calcium, vitamins and minerals, and it is also affordable.
Other winners during the 16th to 20th day of the promo were Mr. Arubaba E O O (Asaba), Mr. Apansile Samuel (Jalingo, Taraba) and Miss Joy Ephraim Edem (Calabar), taking away N100, 000, N150, 000 and N250, 000 respectively while Miss Onyemara Mary (student of Abia State University), Juliet E. Chiedu (Benin) and Anunukwen Jovita (Warri) won N100, 000, N150, 000 and N250, 000 respectively in the 17th day of the promo.
Miss Opara Nnneoma (Ikeja Lagos), Mr. Lawal Nojim (Okota Lagos) and Akinnusi Iyanuoluwa (Ikotun Lagos), taking away N100, 000, N150, 000 and N250, 000 respectively while Ugwu Christian (Benue State), Olajumoke Adebayo (Imo State) and Osadede Nnambi (Calabar) won N100, 000, N150, 000 and N250, 000 respectively in the 18th and 19th day of the promo.
Ikechukwu Anakor (Owerri, Imo), Christopher Ikeh (Cross River) and Adekoya Aderonke won N100, 000, N150, 000 and N250, 000 respectively in the 20th day of the promo.
Consumers can participate in this promo by buying a 400g pack size, either cans or sachets of Loya milk. All the 400g promotional packs contain a coupon or sticker with unique non-sequential alphanumeric code. Consumers can send this unique code to a short code number 32380, to qualify for the raffle draw. The draws will hold for 50 days, and N500, 000 will be won each day.
Promasidor, the leading food company, recently launched a N50 million “Win Cash with Loya Promotion” to reward and excite its teeming consumers across the country. Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.
The brand was re-launched in September 2010 to re-position it and further strengthen its equity in the premium segment of the Nigerian dairy market. The objectives of the promo are to reward loyal consumers of the brand as well as create fun and excitement around it.
The promo is targeted at stylish and sophisticated mothers with children aged 4-16 years who belong to A, B, C1 of the social economic class (SEC) and children aged 4-16 years. It is also targeted at the media and the general public. The promo mechanic will be in two parts: instant win and raffle draw across the country. The cash will be redeemed at any branch of Zenith Bank Plc.
To participate in the promo, a consumer will have to buy a 400g pack sizes (cans or sachets) of Loya milk. Prizes can be won either through a raffle draw or by instant cash win. All 400g promotional packs will contain a coupon or sticker with unique non-sequential alphanumeric code. The consumer is expected to SMS this unique code to a short code number 32380 to enter for the raffle draw.
Daily draws will hold for 50 days to reward three categories of winners: first prize N250, 000, second prize, N150,000 and third prize N100,000. A sum of N500, 000 will be given daily, amounting to N25 million for 50 days. Under the instant win category, lucky consumers who buy 400g promo packs will find a coupon with unique non-sequential alphanumeric code and the corresponding naira value.
The consumer will detach this part of the coupon and take it to any branch of Zenith Bank Plc (the company’s partner bank for the promotion) for instant redemption upon the bank verification. Consumers stand a chance to win as much as N4, 000 and a total of N25 million will be available for win.
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