Tuesday, 13 September 2011

Starcomms Launches S-Credit Service

 Starcomms Plc, Nigeria’s leading Code Division Multiple Access (CDMA) operator, has launched another value added service called S-Credit, a service that is designed to ease subscribers of the problems associated with recharge card purchase and distribution, especially when there is need for emergency calls, and access to recharge cards is difficult or impossible.
Mr. Pather Logan, Chief Executive Officer of Starcomms, said the S-Credit service, otherwise known as bridging credit, allows pre-paid subscribers a post-paid lifestyle where airtime can be accessed at critical times and will be paid back the next time a customer recharges.

According to Pather, “today, the telecommunication industry needs innovative yet reliable solutions for prepaid recharge. Traditional recharge card purchase and distribution is cost intensive and lacks flexibility in terms of intelligent sales support. Also, airtime runoff is mostly the case with customers. Alternative top-up solutions and simple airtime credit borrowing systems are starting to replace traditional recharge methods. That is why we are introducing the S-Credit solution”.

With S-Credit, customers can top up their airtime 24/7, make calls at critical periods and can also initiate calls even when their balance is zero naira. This allows the customers to do more with their mobile phones while alleviating credit downtime at critical periods.

The S-Credit model is targeted at the total prepaid customers who may be in a dilemma for urgent credit, and at the same time, it bridges credit between normal recharge for majority of the prepaid customers. However, VPN and Postpaid customers cannot use this service.

While commenting on how the model works, Pather said customers who are in urgent need of credit can dial *411#, and will instantly receive airtime worth of N80. However, on next recharge, N100 will be deducted from the customer’s account, that being the cost of airtime borrowed and cost of the service.

Starcomms is the leader in Nigerian economy in the provision of mobile data services and has received consistent recognition and accolades for services in this space since 2007.

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