I will use my ‘Loya Win Promo’ Money to buy items – Pregnant Woman

 Mrs.  Christianah Okoro, a pregnant woman who emerged as one of the winners of the on-going ‘Win Cash with Loya’ Milk promo has said she would use the money to buy baby items for her expectant child.

Mrs. Okoro stated this while receiving her cheque of N100,000. The woman, who is also a student of Lagos State University (LASU), was basked in euphoria of excitement at the win, claiming that she had faith of winning, as she had played several times, adding that she’s an ardent consumer of premium Loya milk because of its high nutrition content.

Other winners, who admitted the mouthwatering cash prizes reward to be refreshing, said Promasidor Nigeria Limited, makers of premium Loya milk, is God-sent, and therefore want all other organizations to emulate them.

Although, some of these winners who admitted that the win was unexpected, and did not believe it was real at first, registered their appreciation with the producer of Loya Milk, adding that the brand should not relent in its effort at satisfying and delighting consumers all the time.

Mr. Tona Afunnugu, a footwear dealer, who played the promo just once, won N250, 000, claiming that he will invest his money in his business and other activities. He thanked Promasidor Nigeria Limited for giving Nigerians this opportunity, and should carry on with it.

His words: “I will invest the money in my footwear business and other things. I have been taking cowbell and Loya milk a long time ago. I heard of the promo on air. I will also like to thank Promasidor for giving Nigerians this opportunity and should carry on with it. Loya milk contains lots of calcium, proteins and minerals.”

In a similar vein, Mr. Osy Ojeah, a 25-year old Disk Jockey (DJ) from Asaba, Delta State who won N250, 000 admitted that he got to know about the ‘Win Cash with Loya’ milk promo through her Aunt, and he tried his luck. Osy confirmed that he’s going to spend the money on his entertainment business. He therefore enjoined Nigerians to patronize the highly nutritious Loya Milk, and also qualify for the promo.

“I am 25 years old. I stay in Asaba, Delta State. I am into entertainment. I am a DJ. I just came on a visit to my Aunt in Lagos when I got to know about the promo. So, I decided to try, and here I am, I have won N250, 000. Well, I will love to use the money for my DJ work. Nigerians should continue drinking Loya Milk, and should also try to play the game”, Osy said.

While reacting to the testimony of the winners, Mr. Kachi Onubogu, General Manager (Marketing) of Promasidor Nigeria Limited, makers of premium Loya Full Cream Milk, admitted that the promo is to reward and excite consumers of premium Loya milk brand for their unflinching patronage, adding that Loya milk is rich in calcium, vitamins and minerals, and it is also affordable.

It will be recalled that Promasidor, the leading food company, on Thursday August 4, 2011, launched a N50 million “Win Cash with Loya Promotion” to reward and excite its teeming consumers across the country. Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

The brand was re-launched in September 2010 to re-position it and further strengthen its equity in the premium segment of the Nigerian dairy market. The objectives of the promo are to reward loyal consumers of the brand as well as create fun and excitement around it.

The promo is targeted at stylish and sophisticated mothers with children aged 4-16 years who belong to A, B, C1 of the social economic class (SEC) and children aged 4-16 years. It is also targeted at the media and the general public. The promo mechanic will be in two parts: instant win and raffle draw across the country. The cash will be redeemed at any branch of Zenith Bank Plc.

To participate in the promo, a consumer will have to buy a 400g pack sizes (cans or sachets) of Loya milk. Prizes can be won either through a raffle draw or by instant cash win. All 400g promotional packs will contain a coupon or sticker with unique non-sequential alphanumeric code. The consumer is expected to SMS this unique code to a short code number 32380 to enter for the raffle draw.

Daily draws will hold for 50 days to reward three categories of winners: first prize N250, 000, second prize, N150,000 and third prize N100,000. A sum of N500, 000 will be given daily, amounting to N25 million for 50 days. Under the instant win category, lucky consumers who buy 400g promo packs will find a coupon with unique non-sequential alphanumeric code and the corresponding naira value.

The consumer will detach this part of the coupon and take it to any branch of Zenith Bank Plc (the company’s partner bank for the promotion) for instant redemption upon the bank verification. Consumers stand a chance to win as much as N4, 000 and a total of N25 million will be available for win.