The chieftaincy title will be conferred on Richards at the Palace of the Osolo of Isolo kingdom in Lagos on Saturday, October 1st 2011.
Some of the company’s corporate social responsibilities to the community included support of Isolo Economic Summit, donation of medical equipment to Isolo, construction of security gate and water boreholes, building working relationship with the civil authorities that operates in the community –Police, LASSA, LASTMA, VIO as well as creating opportunity for Children from the community to also participate in the Cowbell National Secondary School Mathematics Competition (NASSMAC).
Keith had also been honoured by another community in Nigeria before now because of his social relationship with the people of that community. Besides this, Keith Richards has also received the Order of the British Empire (OBE) from the Queen of England on her birthday at Buckingham Palace in November 2010 for his services to UK/Nigerian business interests and charitable activities in Nigeria.
About the Company
Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.
It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink. The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations.
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