In continuous recognition of the enormous contribution of its distributors to the success of its brands, Promasidor Nigeria Limited, makers of Cowbell milk, at the weekend held its 2011 Distributors’ Performance Awards ceremony at Tinapa Hotel Calabar.
Attended by 60 top distributors and top management staff of the company, sixteen different awards recognising the distributors’ incredible hard work and positive energy over the last six months were presented
The Awards encompassed First National, Second National, Third National, First North Division, Second North Division, First South Division, Second South Division, First West Division and Second West Division categories. The other categories of awards were First North-West Region, First North-Central Region, First North-East Region, First South-East Region, First East-Central Region, First West Region and First Lagos Region
At the event, Alhaji Abukadri Mohammed was presented with the "Best National Performance" award in the first six months of the year by Chief Keith Richards, Managing Director, Promasidor Nigeria Limited for his excellent work and leading performance in sales and distribution of the company’s products.
Alhaji Bana Kachalla also from Maiduguri and Alhaji Usman Ali Mshella from Kano went home with the Second National and Third National awards.
At the occasion Chief Richards stated that Promasidor distributors are key contributors to the success of the company. He thanked the award recipients for their outstanding performance in sales and distribution in the first half of the year.
The award recipients applauded the management of Promasidor Nigeria Limited for recognising and rewarding their contributions to the growth of the company. They pledged to continue doing their best to enhance the market share of the company while also advising the company to keep on focusing on producing high quality products at affordable prices.
According to Alhaji Abukadri Mohammed, “it is an honour for us to be awarded by Promasidor and it's a tribute to all of our hardworking staff. I am very happy doing business with Promasidor, their products are of very high quality and their prices are competitive”.
According to Alhaji Abukadri Mohammed, “it is an honour for us to be awarded by Promasidor and it's a tribute to all of our hardworking staff. I am very happy doing business with Promasidor, their products are of very high quality and their prices are competitive”.
The overall best performer, who spoke extensively on the importance of relationship in business success revealed that other companies have been trying to take him away from Promasidor but that he has remained loyal to the company because of relationship.
On his part, Alhaji Usman Ali Mshella, who started as a retailer, then moved to sub-distributor and then distributor said Promasidor was the first company to make milk available to the poor by introducing milk in sachets. The innovativeness, he said has earned the company a lot of loyal customers
Speaking at the event, the General Manager, Sales, Dr. Ralph Adeoti, revealed that business growth and turnover were some of the criteria used in selecting distributors to be recognised and awarded. While emphasising that all the company’s partners have equal opportunity to excel, he stated that the distributor that emerged as the overall best performer only became a distributor two years ago, before then; he was a sub-distributor for three years.
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