Promasidor Appoints TPT International as PR Partner

Keith Richards,
MD Promasidor Nigeria

After organising a very competitive pitch involving six top Public Relations firms in the country, Promasidor Nigeria Limited, makers of Cowbell Milk, a Fast Moving Consumers Goods Company; has announced the appointment of TPT International, a leading public relations company in the country; as its public relations partner. This is the first time the company is formally retaining a Public Relations firm in it’s over seventeen years of existence in Nigeria.

According to Chief Keith Richards OBE, Managing Director of Promasidor, “the selection process was indeed very competitive. But after a very careful review of the presentations and credentials of all the agencies, we settled for TPT International because of their excellent presentations and unrivalled track record”.

With the appointment, TPT International will be responsible for managing the reputation of the Promasidor corporate and all product brands. Promasidor’s product brands includes the household name Cowbell Milk, Cowbell Choco, Cowbell Flavoured Milk Drink, Loya Full Cream Milk, Miksi, Onga food seasoning, Amila and the premium tea brand-Top Tea. They are all market leaders in their various market segments.

 In his words Mr. Modupe Adetokunbo, TPT International Chief Consultant said his team was delighted about the development as it will give his agency another opportunity to work with a first-class marketing team in one of the fastest growing multinational companies in Africa. “I have no doubt this will afford us the opportunity to apply our innovative PR practice in complementing the efforts of the management team of Promasidor”.

TPT, which started business in 1998, is a professional, service-driven communications consultancy firm that offers premium public relations and advisory services to a select group of corporate clients, institutions and, in special cases, high net worth individuals.

The Company which has a track record of innovative approach to PR practice has consulted for many multinationals and Governments including Guinness Nigeria Plc, British America Tobacco Company, Procter & Gamble West Africa, British Council, MasterCard, IBM, FCMB, Finbank, Pfizer, Federal Government of Nigeria, Cross River State Government e.t.c.

 001 Events Limited, an event management and direct marketing company in 2008 and Tech One, an event, logistics and activation company also joined the fold in 2010.

 It is expected that with this appointment, the Company will help reposition Promasidor’s corporate and product brands profile to reflect the efforts of the current management, under the leadership of Chief Keith Richards, a man whose positive impact is already being felt in the Company.