CPC Commends Transparency of Loya Milk promo

Consumer Protection Council (CPC) has commended the transparency of the on-going Promasidor Nigeria Limited “Win Cash with Loya” milk promotion.

Mrs. Obidike Ngozika, head Lagos office of the CPC made the commendation at the second draw of the promotion in Lagos last Thursday, remarking that so far, the promotion has been transparent but she enjoined the company to ensure that winners get their prizes.

She described the company’s ability to create awareness about the promotion as wonderful.

Ngozika said if the promotion was well conducted and winners received their prizes, CPC would at the end of it, give an award to Promasidor.

Responding to CPC boss statement, Mr. Obinna Anyabelechi, brand category manager of Promasidor said the company is contacting the winners and they were coming to receive their prizes.

He said the company would make a formal report about the promotion and winners at the end of the promotion to the CPC and other regulatory bodies.

Three new winners emerged at the second draw of the promotion which was witnessed by officials of the Consumer Protection Council (CPC) and Lagos State Lotteries Board.

The winners are Mrs. Ruth Worika, a Port Harcourt based consumer of the company who won the first prize of N250,000, Bishir Inna won the second place winner of N150,000 while the third prize winner Olowoyo Samuel won N100,000. 

The draws were based on life SMS that were sent to the company through its, SMS service provider.

Promasidor, the leading food company, recently launched a N50 million “Win Cash with Loya Promation” to reward and excite its teeming consumers across the country.

Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organization noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.

The product was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market.

The objectives of the promo are to reward loyal consumers of the brand as well as create fun and excitement around it.

To participate in the promo, a consumer will have to buy a 400g pack sizes (cans or sachets) of Loya milk. Prizes can be won either through a raffle draw or by instant cash win.

All 400g promotional packs will contain a coupon or sticker with unique non-sequential alphanumeric code. The consumer is expected to SMS this unique code to a shortcode number 32380 to enter for the raffle draw.

Daily draws will hold for 50 days to reward three categories of winners: first prize N250,000, second prize, N150,000 and third prize N100,000.

A sum of N500,000 will be given daily, amounting to N25 million for 50 days.

Under the instant win category, lucky consumers who buy 400g promo packs will find a coupon with unique non-sequential alphanumeric code and the corresponding naira value.

The consumer will detach this part of the coupon and take it to any branch of Zenith Bank Plc (the company’s partner bank for the promotion) for instant redemption upon the bank verification.

Consumers stand a chance to win as much as N4,000 and a total of N25 million will be available for win.